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‘The billable hour does not allow for any meaningful innovation’: S4 Capital builds subscription model for the AI age
Media
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Future of TV
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Seb Joseph
Seb Joseph
Media
Shell is rather pleased with the duopoly
Agency Culture
Advertisers aren’t convinced consulting firms are the answer to their problems
Content & Commerce
Unilever finds startups can replace some agency tasks
Marketing on Platforms
EHarmony has eyes for direct response on social
Media
Overheard at Dmexco: Ad tech vendors are ‘selling fear’
Media
Amazon makes its presence known at Dmexco
Media
Sign of the times: Marketers flock to Dmexco for direct deals with ad tech
Data Regulation
GDPR is coming, and many U.S. ad tech firms aren’t ready
Content & Commerce
The NFL takes a Netflix-style approach to fuel its growth in Europe
Marketing on Platforms
How Diageo is planning for voice-based search
Retail Revolution
UK retailer Next spends on paid search for back-to-school retail rush
The Programmatic Marketer
Pernod Ricard takes more ad buying in-house — and sees the benefits
Marketing on Platforms
How eBay is using social platforms for its UK launch
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