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Seb Joseph

Seb Joseph

Seb Joseph

  • Amazon goes longform for sports push with Manchester City series
    Content & Commerce

    Amazon goes long form with a Manchester City documentary

  • John Lewis has launched its new Christmas ad.
    Brands in Culture

    Why Brits get so excited about retailer John Lewis’ Christmas ads

  • Car brand says clicks aren’t enough to prove that retargeting works.
    The Programmatic Marketer

    How Nissan weaned itself off the click-through rate

  • Often retailers aren’t the fastest to get money back to customers, which makes them hesitant to buy.
    Retail Revolution

    As Amazon moves into fashion, Asos tries to stay ahead in digital

  • Christmas advertisers put ‘safe’ YouTube views at the top of their Christmas wish list
    Media

    Christmas advertisers put ‘safe’ YouTube views at the top of their wish lists

  • Jaguar Land Rover wants to bring relevancy to its YouTube buys
    Media

    Jaguar Land Rover wants to bring relevancy to its YouTube buys

  • Why consulting firms won’t win at advertising until they solve these points.
    Agency Culture

    What consulting firms have to solve to win at advertising

  • Football club trails its rivals online but won’t rush how it uses fan data to make money.
    Content & Commerce

    How German football club Bayer Leverkusen doubled its online following

  • Media

    Same title, different job: The rise of the chief media officer

  • Huawei is building its first digital marketing team for Europe.
    Media

    Huawei is building its first digital marketing team in Europe

  • What GDPR means for Panasonic’s B2B marketing
    Data Regulation

    What the GDPR means for Panasonic’s B2B marketing

  • TUI is using its content hub to protect its SEO ranking after rebrand
    Content & Commerce

    TUI is using its content hub to protect its SEO ranking after rebrand

  • German football adds AR feature to iOS app, says tech is key to fan growth and merchandising sales.
    Experimental Channels

    Bayern Munich’s AR push starts from its app

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