Seb Joseph

Seb Joseph

The Programmatic Marketer

Pernod Ricard takes more ad buying in-house — and sees the benefits
Marketing on Platforms

How eBay is using social platforms for its UK launch
Media

Inside Amazon’s pitch to agencies
Media

Digital ad concerns have an unlikely winner: emerging markets
Content & Commerce

Game Digital is looking to esports to turn around retail sales
Brands in Culture

Brands reassess cause marketing after recent consumer backlashes to Pepsi and others
Content & Commerce

Why New York City is key to German giant Bayern Munich’s digital game plan
Brands in Culture

Former Diageo marketer Leila Fataar wants to help global brands find their cultural sweet spot
Media

The state of the brand crackdown on media transparency
Brands in Culture

Chupa Chups on demystifying the smoke and mirrors around influencers
Marketing on Platforms

The rise of the social media footballer
Media

Consulting firms muscle in on media planning in transparency fallout
Marketing on Platforms

‘It’s working for us’: L’Oreal UK’s digital boss on why it’s spending more on digital

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