Seb Joseph

Seb Joseph

Media

Marketers cool on VR, shift focus to AR
Media

Pernod Ricard sees connected cocktail glasses as a valuable data source
Media

‘There’s a sense of partnership’: Mazda bases its agency model on measurable outcomes
Retail Revolution

‘You can’t just treat it as a retail platform’: Inside Lego’s Amazon voice strategy
Marketing

Prime Day is more than just discounts as Amazon shows off its advertising cred
Media

Two years after the ANA’s report, a cloud still hangs over media transparency
The Confessions

‘If you tell your agency to chase price, then that’s what they’ll do’: Confessions of a former agency exec
Agency Culture

How UK agencies will celebrate England’s World Cup semifinal
Media

‘It’s a learning curve’: Marketers scramble to dodge GDPR liability
Data Regulation

Dire predictions aside, GDPR didn’t kill ad retargeting (it’s growing)
Media

Formula One to bring streaming service to Amazon Prime
Future of TV

‘Netflix and Amazon are complementary’: Sky CEO downplays OTT threat to paid TV
Media

‘Like having a lawyer in the room’: Agencies are turning advertisers’ angst about spending on Amazon into an opportunity

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