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  • Amazon’s potential influence on the ad ecosystem reverberated across Dmexco.
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    For all its growth, Amazon has yet to make a dent into brand budgets

  • Marketing on Platforms

    Advertisers are using Instagram Stories to drive app downloads

  • Adidas
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    ‘Online is the most important store’: Adidas switches up e-commerce strategy

  • The Programmatic Marketer

    Mobile network Three mines customer data for ad targeting

  • Member Exclusive

    In effort to stamp out ad fraud, Toyota to use blockchain on more programmatic ad buys

  • CPG
    Marketing

    As shopper marketing budgets flow online, Amazon and Google want a piece of the action

  • Retail Revolution

    Why eBay is doing more brand advertising in the UK

  • Content & Commerce

    How Puma is shaking up its media strategy

  • The Confessions

    ‘There’s no need to pay for a trading desk’: Confessions of a marketer taking programmatic in-house

  • The Programmatic Publisher

    Tinder preps programmatic ad partnership with Google

  • Sellers.json
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    How advertisers are creating supply-side strategies

  • The Creator Economy

    ‘We’re in the dark’: Asics wades warily into micro-influencer marketing

  • Content & Commerce

    Mobile operator Three’s new push is using Snapchat, Instagram and Tinder

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