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Google’s ad tech empire rests on how well it can make these key arguments
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Special Projects
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Seb Joseph
Seb Joseph
WTF Series
WTF is the CMA — the Competition and Markets Authority
Retail Revolution
Temu’s ad blitz exposes DTC turmoil: decoding the turbulent terrain
Navigating Economic Instability
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WTF is the American Privacy Rights Act
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Generative AI
Unraveling the AI dilemma in media agencies: cost savings or revenue shake-up?
Media
Four months in, here’s the rundown of Google’s Chrome cookie conundrum so far
The Programmatic Marketer
Inside marketing’s elusive Quixote quest for digital ad transparency
The Programmatic Marketer
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Life Beyond the Cookie
Ad execs enter crucial phase of Google’s Privacy Sandbox experimentation
Third-Party Cookie Primer
Amazon ve una oportunidad en la desaparición de las cookies de terceros
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