Seb Joseph

Seb Joseph

Generative AI

AI turns creative into a repeatable system
Marketing on Platforms

Elon Musk outlines AI-led Grok future for advertising on X
The Creator Economy

Earnings season rundown: CEOs are betting big on the creator economy
The Creator Economy

As creator fees rise, so does the confusion over what to pay
Brands in Culture

Mythbusted: American Eagle and Dunkin’ and the risk of ignoring cultural context in ads
Member Exclusive

Media Briefing: As AI reshapes media, The New York Times taps former Google exec for strategic role
Generative AI

The coalition of the willing (and unable): publishers rally to wall off AI’s free ride
Generative AI

A wish list with limits: What publishers want to see from Google’s AI licensing deals
Agency Culture

As S4 struggles, Sir Martin Sorrell keeps firing shots at the industry he created
Zero-click Future

Google’s AI Overviews reach over 2 billion monthly users
The Creator Economy

Another sign the creator economy is growing up: brands hiring agencies of record
Generative AI

‘Production is a big topic right now’: With AI moving beyond media, Publicis turns toward creative
Generative AI

AI is reshaping Omnicom’s workflow. Its revenue model may be next

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