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How Google took control over online advertising, according to those who watched it happen
Media
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Special Projects
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Seb Joseph
Seb Joseph
Marketing on Platforms
Over a year and a half later, Netflix still has a long road ahead to get advertisers on board
Marketing on Platforms
GARM’s legacy in flux as sustainability standards forge ahead amid uncertainty
Marketing on Platforms
Lawsuits against GARM call into question the politics behind brand safety
Brand Safety
Elon Musk’s lawsuit shatters GARM, revealing industry’s fracture and fear
Marketing on Platforms
What’s next for Google after federal judge’s monopolization ruling?
Navigating Economic Instability
Media and advertising dealmaking shows progress, but full recovery is still out of reach
Life Beyond the Cookie
‘Straight from the top’: Criteo says Google won’t pull an Apple when it asks whether people want third-party cookies
Life Beyond the Cookie
Google assures ad execs of revised third-party cookie controls but timeline is uncertain
Life Beyond the Cookie
Ad tech bosses balance frustration and focus after Google’s latest shift on third-party cookies
Life Beyond the Cookie
Google’s privacy shift on third-party cookies sparks concerns of Apple-like control
Life Beyond the Cookie
Ad world is relieved but skeptical about Google’s decision to keep cookies in Chrome
Life Beyond the Cookie
After years of uncertainty, Google says it won’t be ‘deprecating third-party cookies’ in Chrome
Privacy
Immediate deepens CMP strategy, slashes ad tech partnerships for sharper data governance
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