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Seb Joseph
Seb Joseph
The Programmatic Marketer
Amazon’s DSP ambition: Becoming the primary DSP for advertisers
Data Regulation
Telcos in ad tech, haven’t we seen this movie before?
The Programmatic Marketer
‘Curation can be a vacuous term’: The Trade Desk plans to redefine ad quality outside the walled gardens with Sincera
The Programmatic Marketer
The Trade Desk announces plans to acquire Sincera
The Programmatic Marketer
Mars Petcare is testing direct SSP buying for CTV ads
Marketing on Platforms
Meta follows Musk’s lead on censorship — but ad industry keeps its distance from panic
Brands in Culture
Cultural relevance is big business as marketing and entertainment collide — and M&A is cashing in
The 2025 Notebook
What won’t happen in 2025
Evolving Agencies
The Acxiom data dilemma behind Omnicom’s market-making IPG acquisition
Navigating Economic Instability
Advertising’s dealmakers are gearing up for a 2025 surge
Evolving Agencies
Platform aspirations, legacy limitations: the agency holdco dilemma
Marketing on Platforms
Uber’s Ad playbook for 2025: scaling, innovating and staying the course
WTF Series
WTF is ad tech curation?
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