Seb Joseph

Seb Joseph

The Programmatic Marketer

WPP CFO says The Trade Desk operates in a smaller slice of the ad market
The Programmatic Marketer

‘That is an objective’: Omnicom tests AI agents to cut out the ad tech middlemen
Member Exclusive

Future of Marketing Briefing: In the age of AI, taste is the new competitive advantage
Marketing on Platforms

OpenAI turns on cost-per-click ads inside ChatGPT
Member Exclusive

Future of Marketing Briefing: Why brand builders are back in fashion
Marketing on Platforms

OpenAI builds tool to track whether ChatGPT ads convert
Marketing on Platforms

A closer look at OpenAI’s ads manager – and how much work it still needs
The Programmatic Marketer

‘Absolutely no intention’: Publicis Group CEO rules out building a Trade Desk rival amid ongoing dispute
Marketing on Platforms

OpenAI has quietly launched its ads manager as it races to build out its ads business
Member Exclusive

Future of Marketing Briefing: The ad industry has an AI label problem
Brands in Culture

What OpenAI’s TBPN deal reveals about branded entertainment’s limits
Member Exclusive

Future of Marketing Briefing: Horizon Media is building a platform to orchestrate ad tech from a single command center
Managing Through Crisis

‘Predictability has become a luxury’: As the Iran war drags on, ad markets are starting to sweat

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