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Special Projects
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Seb Joseph
Seb Joseph
The Confessions
‘There’s no need to pay for a trading desk’: Confessions of a marketer taking programmatic in-house
The Programmatic Publisher
Tinder preps programmatic ad partnership with Google
Member Exclusive
How advertisers are creating supply-side strategies
The Creator Economy
‘We’re in the dark’: Asics wades warily into micro-influencer marketing
Content & Commerce
Mobile operator Three’s new push is using Snapchat, Instagram and Tinder
The Programmatic Marketer
Procter & Gamble wants retailers’ customer data to personalize programmatic ads
Future of TV
Spanish football league La Liga pushes into OTT with a subscription service
The Programmatic Marketer
The hidden costs of taking programmatic in-house
Retail Revolution
Asos still sees potential in chatbots
The Programmatic Marketer
Vodafone backtracks on plan to take programmatic ad buying in-house
Marketing
Amazon cultivates Amazon-focused agencies
Member Exclusive
Advertisers see Google’s new DoubleClick ID rules cementing its dominance
Retail Revolution
How Diageo is using Amazon Echo and Google Home
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