Seb Joseph

Seb Joseph

The Creator Economy

Production problems are leading marketers to try crowdsourcing marketing again
Media

The shift to in-house marketing faces its stress test
Media

‘It’s still niche’: Esports see audience surge, more tepid ad demand
Marketing

How marketers grapple with shrinking budgets amid coronavirus pandemic
The Confessions

‘There’s a tremendous amount of uncertainty’: Confessions of a chief media officer
WTF Series

WTF are post-auction discounts?
Marketing

It took a global pandemic, but Facebook Live is back in favor
The Programmatic Marketer

Ad-buying agencies are cozying up to SSPs, creating more transparency questions
Marketing

‘Everyone wants control’: Traffic soars, but programmatic ad prices drop
Marketing on Platforms

‘Once we get on plans, we stay there’: How Snapchat is pitching commercials in the U.K.
Marketing

Play inside: Sports brands like Nike pivot to encourage social distancing
Marketing

‘Everyone is hitting the pause button’: With sports on hold, advertisers grapple with whether coronavirus is a force majeure event
The Programmatic Marketer

Why Google’s decision to withhold programmatic data is pushing some advertisers to pull ad spending

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