Seb Joseph

Seb Joseph

The Programmatic Marketer

How advertisers are responding to Google’s third-party cookie crackdown
Future of TV

ITV’s pitch for addressable budgets rests on its first-party data
Media

Amazon is winning lucrative shopper-marketing budgets
Marketing on Platforms

‘It’s having a positive impact’: Instagram is driving Adidas’ online sales
The Programmatic Marketer

Bid shading is losing favor with wary advertisers
Future of TV

‘The market lacks uniformity’: In the UK, targeted TV ads have their challenges
Marketing on Platforms

How marketers are testing TikTok
Media

To compete, agency holding groups borrow from consultancies’ playbook
Member Exclusive

As marketers take more control, ad tech vendors are feeling the pain of stretched payment terms
The Programmatic Publisher

Inside DAZN’s plan to overhaul its ad business
The Programmatic Marketer

Programmatic advertisers ramp up efforts to deal direct with publishers
The Programmatic Marketer

‘We own the contracts’: Hershey’s is taking control of its ad tech
Media

With Epsilon deal, Publicis bets on first-party data for survival

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