Seb Joseph

Seb Joseph

Marketing on Platforms

‘Easier for brands to engage with the platform’: Inside TikTok’s revamped pitch to advertisers
Marketing on Platforms

‘Being off the platform speaks to our commitment’: And The North Face’s ad boycott won’t stop at Facebook
The Programmatic Marketer

‘180 degrees from the intent:’ Why marketers are living in constant fear of the screenshot
Marketing on Platforms

‘A shift towards maturity’: Why TikTok is investing $15m in short-form educational content in Europe
Media

‘There is so much content competing:’ As live sports returns, advertisers grapple with a congested window
The Confessions

‘I don’t want to rock the boat – even now’: Confessions of a Black media agency director
Managing Through Crisis

Despite recession, Jaguar plans to keep driving advertising through the crisis
Managing Through Crisis

‘It’s a dangerous time to go dark’: Advertisers prepare for an uncertain summer
Marketing on Platforms

Advertisers eye in-game ads as audiences swell in lockdown
Equality and Opportunity

Advertising, mired in racism, has a long road to recovery
Marketing on Platforms

How TikTok is taking lessons from the record industry in building a media business
Marketing on Platforms

From Takeovers to Topview ads, what it costs to advertise on TikTok
The Programmatic Marketer

What changes (and accelerates) in ad tech during a recession

<
1
…
55
56
57
58
59
…
96
>