Seb Joseph

Seb Joseph

Media

‘Gain a connection of higher value’: Why average revenue per user stats could hold the key to mega sports franchises’ commercial future
Brands in Culture

‘The audience is the commissioner’: Decoding the Fortnite effect for marketers
Marketing

‘Find operational efficiencies’: Nokia’s handset marketers adopt hybrid model in pursuit of smartphone marketshare
Publishing in the Platform Era

‘A hybrid of entertainment and commerce’: How NTWRK made over $100,000 from selling goods via Snapchat
Brands in Culture

‘We want our brands to be where people are’: As gaming becomes a culture touchstone, advertisers toggle in
Beyond Ads

‘There’s more opportunity’: Publishers on TikTok are taking branded content into their own hands
The Programmatic Marketer

‘More into less’: Diageo to consolidate ad tech spending
Managing Through Crisis

‘It’s difficult to make the right call’: The many faces of the U.K.’s coronavirus-era Christmas advertising
Retail Revolution

‘Growing two times faster than the rest of the market’: Inside L’Oreal’s e-commerce playbook
Managing Through Crisis

What a Biden presidential win would mean for advertisers and online media owners
Marketing

‘Patience is the real key here’: Why advertisers are keeping calm as Europe and U.S. economic recoveries are thrown into extended uncertainty
Marketing on Platforms

‘There’s a plausible deniability aspect’: Why marketers are sitting on the sidelines in the regulatory fights against big tech
Managing Through Crisis

As Q4 gathers pace, the ad industry braces for long-lasting economic trauma

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