Seb Joseph

Seb Joseph

The Programmatic Marketer

‘So much uncertainty’: Media dollars see-saw between Apple iOS and Google Android devices ahead of IDFA
Brands in Culture

‘We’re all content businesses’: esports orgs borrow from the media owner’s playbook in search for new revenues
The Confessions

‘Chronically understaffed’: Confessions of an agency exec on the cost of online advertising’s Covid growth
Future of Work

‘We’re building the plane while flying’: AB InBev’s in-house team plans structural changes as it takes on more work
WTF Series

For the IDFA-curious, WTF is Apple’s SKADNetwork?
The Programmatic Marketer

‘There’s a degree of assumption’: Subway tests addressable media plans using non-addressable data
The Programmatic Marketer

‘You can find those audiences elsewhere’: Advertisers scramble for answers after Apple’s IDFA update
Media

‘More comfortable with the uncomfortable’: 2021 promises an uneasy sense of déjà vu for advertisers
Media

Cheat Sheet: As Apple preps IDFA crackdown for ‘early spring’, here’s everything you need to know
The Programmatic Publisher

‘We had to take full ownership of data’: Why Denmark’s biggest news site cut reliance on Google’s tech
Media

‘More regulatory minded’: ANA’s lobbyist on what advertisers can expect from Biden’s presidency
Brands in Culture

Why ethical dilemmas are putting brands and their media buying in the spotlight
Brands in Culture

‘Media responsibility is now corporate social responsibility’: Marketers reassess brand safety controls to navigate a divided America

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