Seb Joseph

Seb Joseph

The Programmatic Marketer

To reduce auction duplication, buyers start to enforce sellers.json
Media

Advertisers are pushing the limits of how they make money from agencies
The Programmatic Marketer

From critic to believer: How Martin Sorrell changed his tune on Google and Facebook
Marketing on Platforms

‘Still test and learn’: TikTok’s European business expansion
Media

With a new leader, GroupM embarks on a turnaround plan
Media

How the Minnesota Vikings target social media fans outside the US
Future of TV

‘There’s no excuse for a wild west industry’: Ad buyers bemoan measurement of esports audiences
The Programmatic Marketer

Vodafone revives plan to bring programmatic in-house
Member Exclusive

‘A single source of truth is key’: Inside Unilever’s plan for blockchain
Marketing on Platforms

Snapchat is becoming an outlet for video ad budgets
WTF Series

WTF is a custom bidding algorithm?
Marketing on Platforms

The Chicago Bulls enlist their mascot for TikTok
Data Regulation

UK regulator ICO is suddenly everywhere and anywhere with warnings for ad tech

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