Seb Joseph

Seb Joseph

Media

How global advertisers are pushing for a new approach to brand safety
The Programmatic Marketer

Why ‘brand suitability’ is replacing brand safety
Marketing

UK regulator again warns ad tech to clean up its act
Media

The latest YouTube brand safety ‘crisis’ shows advertisers are taking a more nuanced approach
WTF Series

WTF is Google’s Privacy Sandbox?
Marketing on Platforms

Winners, losers and fallout from Google’s plan to drop cookies
Future of Work

The great sucking sound: Automation has made media buying harder
Media

Apple’s new privacy features have further rattled the location-based ad market
Future of TV

Cadbury tests skipping TV ads in favor of streaming ads
Media

Ebiquity tries to pivot via the acquisition of digital advisory firm Digital Decisions
The Confessions

‘We need to learn the fundamentals’ of DTC: Confessions of a CPG marketer
Data Regulation

Why ‘data provenance’ will be the new media-transparency issue in 2020
Media

After encroaching on agency turf, consultancies are poised to take a step back in 2020

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