Seb Joseph

Seb Joseph

Marketing on Platforms

‘A shift towards maturity’: Why TikTok is investing $15m in short-form educational content in Europe
Media

‘There is so much content competing:’ As live sports returns, advertisers grapple with a congested window
The Confessions

‘I don’t want to rock the boat – even now’: Confessions of a Black media agency director
Managing Through Crisis

Despite recession, Jaguar plans to keep driving advertising through the crisis
Managing Through Crisis

‘It’s a dangerous time to go dark’: Advertisers prepare for an uncertain summer
Marketing on Platforms

Advertisers eye in-game ads as audiences swell in lockdown
Equality and Opportunity

Advertising, mired in racism, has a long road to recovery
Marketing on Platforms

How TikTok is taking lessons from the record industry in building a media business
Marketing on Platforms

From Takeovers to Topview ads, what it costs to advertise on TikTok
The Programmatic Marketer

What changes (and accelerates) in ad tech during a recession
Media

As ad tech settles into its first real recession, the industry grapples with issues old and new
Brands in Culture

Beer brand Desperados shifts to virtual events
Media

Bleacher Report tries live-streamed shows in its app

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