Seb Joseph

Seb Joseph

Managing Through Crisis

‘Green shoots of recovery’: Advertisers eye Q4 with guarded optimism
Managing Through Crisis

‘Now is time to come up with pivot plans:’ e-commerce is driving media spending over the holidays
Media

‘The next billion-dollar sports franchise could be in esports’: Former Turner president David Levy on why his latest venture is in the burgeoning category
Content & Commerce

‘We want to drive more transactions’: As e-commerce sales accelerate, more media dollars are going to Pinterest
Marketing on Platforms

Snapchat is pitching high-frequency, high-reach ‘Platform Burst’ ad campaigns
Media

‘Asymmetrical in every sense’: The latest console wars see Sony and Microsoft pursue diverging battle plans
The Programmatic Marketer

‘Necessary, but insufficient:’ Advertisers are starting to question the value of low exchange fees
Media

‘An unprecedented period of Darwinian experimentation’: As sports return, Twitter eyes ad boost
Equality and Opportunity

‘It’s all been plan, plan, plan mode:’ Agencies have big ideas for greater diversity, but more action is needed
Media

‘Amazon is a brand play for us’: How Buick is building a long-term partnership around Amazon’s ad business
Retail Revolution

‘Retailers are media owners in their own right’: Why e-commerce is driving more of Unilever’s media spend
The Confessions

‘We don’t have the burden of traditional media’: Confessions of an upstart agency holding group MD
Gaming & Esports

‘Gaming is where culture is being set’: Bud Light gets serious about esports

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