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Seb Joseph

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Seb Joseph

  • Agency Culture

    As S4 struggles, Sir Martin Sorrell keeps firing shots at the industry he created

  • Zero-click Future

    Google’s AI Overviews reach over 2 billion monthly users

  • The Creator Economy

    Another sign the creator economy is growing up: brands hiring agencies of record

  • Generative AI

    ‘Production is a big topic right now’: With AI moving beyond media, Publicis turns toward creative

  • Generative AI

    AI is reshaping Omnicom’s workflow. Its revenue model may be next

  • WTF Series

    WTF is ‘Google Zero’?

  • Evolving Agencies

    WPP has its next CEO – but what do clients make of the heir apparent?

  • The Creator Economy

    Creator marketing has the reach — CMOs want the rigor

  • Generative AI

    What AI startup Cluely gets — and ad tech forgets — about attention

  • Generative AI

    In the age of AI Overviews, Tripadvisor wants to be the destination

  • The Programmatic Marketer

    Why there’s a CPM slump in a growing CTV market

  • Generative AI

    CMOs say AI platforms’ low profile at Cannes won’t happen again

  • Agency Culture

    Some WPP clients see a risk in Mark Read’s exit, others see a reset

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