Seb Joseph

Seb Joseph

Brands in Culture

The CMO-CCO split is becoming a corporate fiction
Evolving Agencies

Paramount Skydance’s remarks show principal-based media unease isn’t going anywhere
The Creator Economy

Influencer partnerships expand, though unevenly across the creator economy
Member Exclusive

Future of Marketing Briefing: The agentic turn inside programmatic advertising
AI Revenue Generation

For the agentic-curious: WTF is the Agentic RTB Framework?
AI Revenue Generation

Where agencies add value in Amazon’s AI agent-led ad system
The Programmatic Marketer

Amazon rebuilds its ad machine for the mass market
Member Exclusive

Future of Marketing briefing: The agent era on training wheels
The Programmatic Marketer

The Trade Desk tries to redraw the competitive map with Amazon
The Creator Economy

After early success, the NFL plans more creator-led broadcasts
AI Revenue Generation

Before AI can think for Immediate Media, it needs clean data to think with
Member Exclusive

Future of Marketing Briefing: AI didn’t break agencies – the talent drain did
Digiday Publishing Summit

The Financial Times’ AI paywall drove conversions up 290%. Now it’s learning who stays

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