Seb Joseph

Seb Joseph

Marketing on Platforms

OpenAI starts laying foundations for ChatGPT ads in EU
The Creator Economy

Baller League’s creator strategy: reach is not the same as fandom
Member Exclusive

Future of Marketing Briefing: YouTube’s creator data play is an on-ramp, not a destination
Navigating Economic Instability

Uncertainty is the real cost of the Middle East war for advertisers
Beyond Ads

‘The bridge between intuition and ROI’: The M&A race to own advertising’s last unmeasured lever
The Programmatic Marketer

WPP CFO says The Trade Desk operates in a smaller slice of the ad market
The Programmatic Marketer

‘That is an objective’: Omnicom tests AI agents to cut out the ad tech middlemen
Member Exclusive

Future of Marketing Briefing: In the age of AI, taste is the new competitive advantage
Marketing on Platforms

OpenAI turns on cost-per-click ads inside ChatGPT
Member Exclusive

Future of Marketing Briefing: Why brand builders are back in fashion
Marketing on Platforms

OpenAI builds tool to track whether ChatGPT ads convert
Marketing on Platforms

A closer look at OpenAI’s ads manager – and how much work it still needs
The Programmatic Marketer

‘Absolutely no intention’: Publicis Group CEO rules out building a Trade Desk rival amid ongoing dispute

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