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In graphic detail: Six thousand brands later, ChatGPT ads still have a conversion problem
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Limited spots remain:
Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
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Seb Joseph
Seb Joseph
The Programmatic Marketer
WTF is the Amazon ad surcharge lawsuit?
Marketing on Platforms
OpenAI’s ChatGPT ads business hits $1 billion run rate as Europe gets self-serve access
Marketing on Platforms
Three years after Kokai, The Trade Desk is betting on refinement with Zuma
Member Exclusive
Media Buying Briefing: Legal woes can hurt a holdco, but will it matter to clients?
The Programmatic Marketer
‘Waste in the system’: Why Georgia-Pacific is holding out on buying agents
Evolving Agencies
New court filings detail how WPP’s turnaround stalled — from the inside
Member Exclusive
Future of Marketing Briefing: The public ad tech era is over
The Programmatic Marketer
Experian retires the Audigent brand, folding it into Experian Marketing Services
The Programmatic Marketer
Why Georgia-Pacific bet the future of programmatic on supply, not demand
Member Exclusive
Future of Marketing Briefing: Creator agencies are becoming entertainment studios — brands are footing the bill
The Programmatic Marketer
The Trade Desk is betting part of its recovery on measurement nobody can argue with
Gaming & Esports
Sony is scaling up its Playstation advertising ambitions
Business of AI
The case for and against agencies betting on tokens the way they bet on media
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