Seb Joseph

Seb Joseph

AI Revenue Generation

OpenAI is hiring engineers, not ad sellers, first to build its ad business
Strategizing for the Future

Forrester’s principal media report: It’s here to stay, so wise up on how to use it
AI Revenue Generation

Mythbuster: What AI is not about to do in advertising
The Programmatic Marketer

‘We don’t care if you don’t use our UX anymore’: Yahoo recasts its DSP as a data backbone for the agentic world
Generative AI

‘Intentionally being cautious’: Why the ad industry isn’t ready to let AI agents spend ad dollars
AI Revenue Generation

‘Worried about getting caught out’: Sir Martin Sorrell on why CMOs are not ready to pay for outcome-based agencies
Brands in Culture

‘Amplified, and used against you’: Nike sat out the viral Maduro moment. That’s the point
Member Exclusive

Future of Marketing Briefing: The ad business arrived at CES in a holding pattern
The Creator Economy

Why MrBeast’s search for a head of viral marketing matters to marketers
Evolving Agencies

‘This is what the future will look like’: Accenture Song has moved upstream of advertising
The 2026 Notebook

The definitive Digiday guide to what’s in and out for advertising in 2026
Digiday @ CES

‘Less pitching, more listening’: What Amazon is really doing at CES
The Programmatic Marketer

Why Georgia-Pacific is turning its programmatic scrutinty to the sell side

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