Seb Joseph

Seb Joseph

Agency Culture

As S4 struggles, Sir Martin Sorrell keeps firing shots at the industry he created
Zero-click Future

Google’s AI Overviews reach over 2 billion monthly users
The Creator Economy

Another sign the creator economy is growing up: brands hiring agencies of record
Generative AI

‘Production is a big topic right now’: With AI moving beyond media, Publicis turns toward creative
Generative AI

AI is reshaping Omnicom’s workflow. Its revenue model may be next
WTF Series

WTF is ‘Google Zero’?
Evolving Agencies

WPP has its next CEO – but what do clients make of the heir apparent?
The Creator Economy

Creator marketing has the reach — CMOs want the rigor
Generative AI

What AI startup Cluely gets — and ad tech forgets — about attention
Generative AI

In the age of AI Overviews, Tripadvisor wants to be the destination
The Programmatic Marketer

Why there’s a CPM slump in a growing CTV market
Generative AI

CMOs say AI platforms’ low profile at Cannes won’t happen again
Agency Culture

Some WPP clients see a risk in Mark Read’s exit, others see a reset

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