Seb Joseph

Seb Joseph

Generative AI

‘Intentionally being cautious’: Why the ad industry isn’t ready to let AI agents spend ad dollars
AI Revenue Generation

‘Worried about getting caught out’: Sir Martin Sorrell on why CMOs are not ready to pay for outcome-based agencies
Brands in Culture

‘Amplified, and used against you’: Nike sat out the viral Maduro moment. That’s the point
Member Exclusive

Future of Marketing Briefing: The ad business arrived at CES in a holding pattern
The Creator Economy

Why MrBeast’s search for a head of viral marketing matters to marketers
Evolving Agencies

‘This is what the future will look like’: Accenture Song has moved upstream of advertising
The 2026 Notebook

The definitive Digiday guide to what’s in and out for advertising in 2026
Digiday @ CES

‘Less pitching, more listening’: What Amazon is really doing at CES
The Programmatic Marketer

Why Georgia-Pacific is turning its programmatic scrutinty to the sell side
Member Exclusive

Future of Marketing Briefing: Why ‘just good enough’ is generative AI’s real threat to marketers
Marketing on Platforms

At Ebiquity, a new role signals marketing’s shift from metrics to meaning
Member Exclusive

Future of Marketing Briefing: AI has created a new talent paradox in programmatic agencies
The Programmatic Marketer

Agencies push curation upstream, reclaiming control of the programmatic bidstream

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