Seb Joseph

Seb Joseph

The Business of AI

The case for and against agencies betting on tokens the way they bet on media
Evolving Agencies

Omnicom CEO: ‘The marketplace hasn’t seen what the cost of this AI is’
AI Revenue Generation

How AI costs are quietly reshaping principal media deals
Member Exclusive

Future of Marketing Briefing: The case for and against the death of the big brand ad
The Business of AI

‘We’re starting to wonder’: Ad industry chases AI value as usage outpaces proof
The Creator Economy

Five things the World Cup taught marketers about creators
Brands in Culture

SharkNinja’s new growth strategy runs through comedy creators
Member Exclusive

Media Buying Briefing: How Mediasense and other consultancies are girding for a busy second-half
Member Exclusive

Future of Marketing Briefing: The ad industry’s next mediapalooza is loading
Navigating Economic Instability

What’s really driving Europe’s €131 billion ad boom
Evolving Agencies

Advertising’s confidence problem, according to the man who used to price its stocks
The Business of AI

Dollar Shave Club’s bet: AI makes agencies optional, not obsolete
The Business of AI

Agency bosses say the AI gap with clients is only getting wider

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