Seb Joseph

Seb Joseph

The Programmatic Marketer

The Trade Desk remains the dominant DSP but its advertisers are starting to shop around
Evolving Agencies

‘I’m not selling you hours’: PMG’s push beyond agencies
Managing Through Crisis

Middle East conflict casts shadow of global ad outlook
Member Exclusive

Future of Marketing Briefing: A war, an oil spike and an ad market that can’t see what comes next
Brands in Culture

The in-house entertainment studio is having its social media team moment
The Business of AI

‘Brand safety is moving from fear to curiosity’: Zefr’s Raddon on content-level accreditation – and what it exposes about the industry
Evolving Agencies

‘Nobody’s asking the question’: WPP’s biggest restructure in years means nothing until CMOs say it does
Member Exclusive

Future of Marketing Briefing: Epsilon’s quiet bet against the LLM gold rush
Strategizing for the Future

Yahoo pauses IAB membership amid a series of quiet cost-saving measures
The Business of AI

‘Not a big part of the work’: Meta’s LLM bet has yet to touch its core ads business
Evolving Agencies

The agency holdcos have an AI story, but not an AI business model
Member Exclusive

Future of Marketing Briefing: The case for and against an agency subscription remuneration model
Evolving Agencies

WPP is betting its future on getting paid for outcomes

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