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WPP has its next CEO – but what do clients make of the heir apparent?
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Seb Joseph
Seb Joseph
Brand Safety
News U.K. rethought brand safety, and is starting to profit from it
Bold Call
Bold call: The holdco era is over. The operating company age is here — for real this time
Evolving Agencies
Holdco excuse speak, translated: a translator for agency turmoil
Evolving Agencies
Indie agencies are betting on tech to outmaneuver the big guys
WTF Series
WTF is connected commerce?
The Programmatic Marketer
Streaming TV ad rates are falling and Amazon’s the anchor
Agency Culture
Inside the Omnicom-IPG meeting with consultants: What marketers learned — and what’s still a mystery
Marketing on Platforms
Rising ad spend fuels rapid growth of Amazon’s DSP
The Programmatic Marketer
Programmatic snafu speak, translated: a guide to the usual excuses
Evolving Agencies
IPG CEO caught Omnicom CEO ‘with his trousers down’: S4 Capital’s Martin Sorrell casts further doubt on IPG’s $13B price tag
Navigating Economic Instability
Tariffs, inflation and the ad market’s race for flexibility
Advertising around Politics
The definitive guide to what’s in and out (so far) in Trump’s second presidential term
The Programmatic Publisher
Publishers want more control over programmatic. Some are finally making it happen
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