Sam Bradley

Sam Bradley

Business of TV

Comcast tempts DTC brands away from paid social due to rising costs and brand safety issues
Generative AI

As agencies evolve AI tools for influencer vetting, they’re also discovering the tech’s limitations
Marketing on Platforms

Marketers question TikTok ban refunds ahead of Supreme Court debate
Marketing in Sports

Netflix’s NFL debut capped a year of live sports tipping points for advertisers and streamers
Marketing on Platforms

Meta follows Musk’s lead on censorship — but ad industry keeps its distance from panic
The 2025 Notebook

For brand marketers, creators and athletes are becoming interchangeable
Marketing in Sports

Marketers look to unconventional sports to move the needle for their brands
Marketing in Sports

Brands flocked to women’s sports in 2024. Did that push up overall sports marketing spending?
Generative AI

Marketers have a new audience to worry about — large language models
The Creator Economy

As more brands embrace use of influencer creative in programmatic, creator marketing expands beyond social
Marketing in Sports

2024 was the year Reddit made a play for social media’s organic sports crown
Agency Culture

What does the Omnicom-IPG deal mean for marketing pitches and reviews?
Retail Revolution

Chasing U.S. growth, Tony’s Chocolonely focuses on a retail media and social blend

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