Sam Bradley

Sam Bradley

Zero-click Future

Brands set to cut open web display spend 30% in response to AI search
Brand Safety

Media agencies look to AI to reduce inclusion list toil
Content & Commerce

Advertisers react to holiday creep by pushing TV spend earlier
The Business of AI

WPP’s Open Pro AI suite already faces competition from Google and Canva
Evolving Agencies

WPP’s ‘unacceptable’ results show scale of turnaround challenge facing new boss Cindy Rose
The Business of AI

How agencies, publishers and platforms are actually using AI agents
The Business of AI

In Graphic Detail: How AI search is changing brand visibility
The Business of AI

The ad industry’s plan to define what counts as AI
Evolving Agencies

Agency new business crunch now permanent, say execs
The Business of AI

From hatred to hiring: OpenAI’s advertising change of heart
The Programmatic Marketer

Google’s AdX unit has begun striking deals with media agencies
Member Exclusive

Media Buying Briefing: Overheard at the Media Buying Summit: AI can be your best friend or worst enemy
The Business of AI

Sora 2 copyright calculations highlight new role for agencies as risk whisperers

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