Ronan Shields

Ronan Shields

The Programmatic Marketer

How Fanatics moved from audience targeting to optimizing campaigns for customer LTV
Digiday @ Cannes

Yahoo DSP is launching an ‘agent network’
AI Revenue Generation

Taboola expands DeeperDive into an ad network for AI apps and agents
Member Exclusive

Ad Tech Briefing: The shifting tides behind Publicis and The Trade Desk’s détente
Marketing on Platforms

Agency AI pitches are starting to face harder questions
Member Exclusive

Ad Tech Briefing: The crunch conversations at Cannes Lions now Publicis is buying LiveRamp
Media Buying

Liftoff CEO on the IPO rebound, AppLovin comparisons, and why mobile apps remain an AI growth story
The Programmatic Marketer

By the numbers: Liftoff’s IPO tests ad tech’s mettle on the public markets
Member Exclusive

Ad Tech Briefing: Containerization moves from concept to competition
The Business of AI

Overheard at IAB Tech Lab Summit: Tim Berners-Lee on the agentic web
Strategizing for the Future

After Publicis’ LiveRamp deal, marketers are still working out what to worry about — and why
Member Exclusive

Ad Tech Briefing: Agencies reposition for the agentic era
Evolving Agencies

Agencies are moving closer to supply, and it’s reshaping the programmatic middle layer

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