Michael Bürgi

Michael Bürgi

Michael Bürgi

Brands in Culture

ANA’s new index to gauge brands’ social responses leaves agencies feeling as if they’re already ahead of the issue
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Media Buying Briefing: Agencies pay sizable increases to secure time in a limited-inventory upfront marketplace
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Media Buying Briefing: Mindshare’s Amanda Richman believes agencies ‘need to move faster than consumers’
Brands in Culture

Increasingly cynical consumers are tired of brand pretense, Havas’ latest Meaningful Brands survey finds
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Media Buying Briefing: The shift to programmatic in digital OOH creates ‘muscle memory’ for an outlier industry
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Media Buying Briefing: Omnicom launches a retro-style panel to codify post-pandemic consumer types
Business of TV

‘Brands tend to be selective’: OMG report offers options to media buyers facing upfront inventory crunch
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Media Buying Briefing: Attention metrics vie for the industry’s, well, attention. Will it take root?
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Media Buying Briefing: While some see in-housing slowing down, one new player is looking to move in with brands
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Media Buying Briefing: As gaming explodes as an ad medium, media agencies aim to level up
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Media Buying Briefing: Buyers may have more to spend, but they’re looking for flexibility in video investments
Life Beyond the Cookie

Why the CMO is a key, but precarious, role in facing the privacy changes Apple and Google have instituted
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Media Buying Briefing: Mediahub’s Sean Corcoran on diversifying rosters and championing diversity

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