Michael Bürgi

Michael Bürgi

Michael Bürgi

Strategizing for the Future

‘Catalyst for growth’: GroupM’s Brian Wieser bumps up his 2021 and 2022 global and U.S. ad forecasts
Member Exclusive

Media Buying Briefing: ‘There’s a real strain’ on media agencies as they try to staff up after mediapalooza gains
Evolving Agencies

‘Push back with brilliance’: Jared Belsky explains Acadia’s approach to acquiring other agencies and recruiting clients
Brands in Culture

‘It requires more scrappy thinking’: How cannabis brand Charlotte’s Web approaches media buying and execution
Member Exclusive

Media Buying Briefing: Despite lingering issues, cannabis marketing is growing as a new programmatic solution enters the fray
Member Exclusive

Media Buying Briefing: Omnicom’s OMD takes the next step in turning attention metrics into a valuable KPI for brands
Evolving Agencies

‘Get their voice out there’: How one agency entrepreneur created opportunities for other women and people of color
Evolving Agencies

Why proper use of contextual targeting needs to focus on mindset more than metadata, report
Member Exclusive

Media Buying Briefing: How buyers see Q4 scatter activity affecting 2022 spending across TV and digital
Evolving Agencies

As a global media consultancy enters the U.S., an American agency network expands its overseas presence
Member Exclusive

Media Buying Briefing: ‘Learn fast in order to act faster’: Q&A with Omnicom Media Group’s new global CEO Florian Adamski
Evolving Agencies

The Rundown: What media agency execs privately think about Meta/Facebook as a billion dollar ‘deaf to give-and-take’ client
Brand Safety

The ‘reliability and quality’ of news content plays a significant role in achieving brand safety, new study finds

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