Michael Bürgi

Michael Bürgi

Senior Editor, Media Buying and Planning

Michael Bürgi

Senior Editor, Media Buying and Planning

Evolving Agencies

The Rundown: What media agency execs privately think about Meta/Facebook as a billion dollar ‘deaf to give-and-take’ client
Brand Safety in Flux

The ‘reliability and quality’ of news content plays a significant role in achieving brand safety, new study finds
Evolving Agencies

The Rundown: Omnicom elevates media-side exec to No. 2 position — and a domino effect of promotion follows
Member Exclusive

Media Buying Briefing: How messed up is the CTV marketplace? Bad enough that efforts are being made to fix it
Data & Privacy

‘A fundamental failure of a national privacy law’: Acxiom CEO on what’s needed to get data back on track
Member Exclusive

Media Buying Briefing: DE&I measurement ‘is a bullshit fix,’ and other takeaways from Digiday’s Media Buying Summit
Brand Safety in Flux

Omnicom Media Group signs onto Disney’s new clean-room offering as it also launches a brand purpose initiative
Digiday Media Buying Summit

‘I think it’s all talk’ about DE&I: Overheard at Digiday’s Media Buying Summit
Marketing on Platforms

TikTok creators with mid-level reach may be the most effective for brand partnerships
Member Exclusive

Media Buying Briefing: A look at the big topics at the Media Buying Summit this week
Future of Measurement

‘Palpable anxiety’: New data benchmarking tool from MMA Global will help CMOs figure out where they stand vs. competitors
Brand Safety in Flux

‘A scalpel rather than an axe’: Buyers tackle brand suitability issues even after YouTube surmounts brand safety woes
Evolving Agencies

‘This performance mindset can just explode’: iProspect’s Gonzales talks about building future media models

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