Michael Bürgi

Michael Bürgi

Senior Editor, Media Buying and Planning

Michael Bürgi

Senior Editor, Media Buying and Planning

Brand Safety

Omnicom Media Group signs onto Disney’s new clean-room offering as it also launches a brand purpose initiative
Digiday Media Buying Summit

‘I think it’s all talk’ about DE&I: Overheard at Digiday’s Media Buying Summit
Marketing on Platforms

TikTok creators with mid-level reach may be the most effective for brand partnerships
Member Exclusive

Media Buying Briefing: A look at the big topics at the Media Buying Summit this week
Strategizing for the Future

‘Palpable anxiety’: New data benchmarking tool from MMA Global will help CMOs figure out where they stand vs. competitors
Brand Safety

‘A scalpel rather than an axe’: Buyers tackle brand suitability issues even after YouTube surmounts brand safety woes
Evolving Agencies

‘This performance mindset can just explode’: iProspect’s Gonzales talks about building future media models
Member Exclusive

Media Buying Briefing: Media agencies need to be ‘systemic, not systematic’ about LGBTQ+ representation
Evolving Agencies

The Rundown: What Omnicom Media Group’s newest acquisition means for performance marketing
Marketing

‘You’re only as good as your worst customer experience’: Horizontal Digital looks to fill a gap between agencies and consultancies
Member Exclusive

Media Buying Briefing: Walmart moves to eliminate DSP waste for media agencies as its retail media profile rockets
Future of Measurement

A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers
Marketing on Platforms

TikTok’s latest good news: its ads are sticky and effective, and rich people spend a lot of time there

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