Michael Bürgi

Michael Bürgi

Senior Editor, Media Buying and Planning

Michael Bürgi

Senior Editor, Media Buying and Planning

Brands in Culture

Pepsi launches app and short ‘trailer’ to hype Super Bowl halftime show
Member Exclusive

Media Buying Briefing: ‘Permanent beta’: Another European media agency plots U.S. expansion
Business of TV

Gimbal / TrueX to reveal the reason they merged: a new targeting tool for CTV
Media Product Strategies

‘The pandemic may have served us well’: OAAA’s Anna Bager on out of home’s climb back to revenue growth
Member Exclusive

Media Buying Briefing: Catalina edges deeper into media territory with new Blockgraph partnership, and others
Evolving Agencies

‘Creating a loose federation’: Stagwell’s Jason Reid is buying pieces of the next agency holding company
Evolving Agencies

This performance media agency is winning business by applying old-school knowledge to new-school execution
Retail Media Rewritten

Best Buy launches its own in-house media network
Member Exclusive

Media Buying Briefing: As 2022 ushers in a new era of democratization, how will media agencies react?
Member Exclusive

Media Buying Briefing: Engine’s global CEO explains how downsizing led to newfound growth
Evolving Agencies

The Rundown: UTA buys MediaLink, signaling interest in getting deeper into brand advertising and media
Evolving Agencies

Stagwell Media Network ‘pours gas on the fire’ of its OOH offering via new partnership with Talon Outdoor
Data & Privacy

New research shows consumers’ concerns over data privacy sometimes clash with their actions

<
1
…
42
43
44
45
46
…
52
>