Michael Bürgi

Michael Bürgi

Michael Bürgi

Marketing on Platforms

Single-source panel measurement is key to optimizing social media planning, says DISQO report
Business of TV

The TV upfront marketplace is moving along at breakneck speed, and eye-popping ad-rate increases
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Media Buying Briefing: Synthetic experiences outgrow their novelty status as they attract more brands
Brands in Culture

ANA’s new index to gauge brands’ social responses leaves agencies feeling as if they’re already ahead of the issue
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Media Buying Briefing: Agencies pay sizable increases to secure time in a limited-inventory upfront marketplace
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Media Buying Briefing: Mindshare’s Amanda Richman believes agencies ‘need to move faster than consumers’
Brands in Culture

Increasingly cynical consumers are tired of brand pretense, Havas’ latest Meaningful Brands survey finds
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Media Buying Briefing: The shift to programmatic in digital OOH creates ‘muscle memory’ for an outlier industry
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Media Buying Briefing: Omnicom launches a retro-style panel to codify post-pandemic consumer types
Business of TV

‘Brands tend to be selective’: OMG report offers options to media buyers facing upfront inventory crunch
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Media Buying Briefing: Attention metrics vie for the industry’s, well, attention. Will it take root?
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Media Buying Briefing: While some see in-housing slowing down, one new player is looking to move in with brands
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Media Buying Briefing: As gaming explodes as an ad medium, media agencies aim to level up

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