Max Willens

Max Willens

Future of TV

Insider is moving into OTT with Insider TV
Beyond Ads

How Meredith plans to wring more dollars out of Time Inc. titles
Member Exclusive

Remembering The New York Times’ ‘Snow Fall’
Publishing in the Platform Era

How Viacom uses artificial intelligence to predict the success of its social campaigns
Publishing in the Platform Era

Subscription publishers (still) have platform problems
The Confessions

‘Low-hanging fruit’: Confessions of journalists covering celebrity deaths
Subscriptions

Tuned out: Publishers aren’t ready for a Spotify for news yet
Publishing in the Platform Era

BuzzFeed’s cutting in business and internationally in reorgs
Media

How The Atlantic redesigned its article pages to emphasize loyalty
Modern Newsroom

One year in, The New York Times Reader Center has 22 people
Audio Anywhere

Podcasting keeps inching toward measurement standard, but is reluctant to deal with the short-term pain
Modern Newsroom

How publishers get their employees to come up with new product ideas
Audio Anywhere

‘A pain in the ass for users’: Subscription publishers wrestle with delivering exclusive audio

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