Digiday+ Member Article

It’s easy to remember when “Snow Fall” was going to change the world of journalism. The 15,000-word opus about a deadly avalanche in Washington state piled up over 3.5 million views within weeks of its publication on Dec. 20, 2012, temporarily setting the paper off on a drastic new course: In a memo sent to staffers weeks after the publication of “Snow Fall,” executive editor Jill Abramson had announced that Sam Sifton, then the national editor, was in charge of a new unit tasked with creating a new “immersive digital magazine experience.”

That unit didn’t last, but the impact of “Snow Fall” is still regularly visible on the Times’ sites. The Gray Lady produced over two dozen large-scale interactive journalism packages in 2017 and more than 60 projects that tied interactive elements.

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