Kimeko McCoy

Kimeko McCoy

The Creator Economy

‘A cost-effective option’: Why DTC brands are believing in micro-influencers
Brands in Culture

As digital ad landscape crowds and pandemic looms, DTC storage brand looks to in-person experiential marketing
The Confessions

‘Standard empathy tactics go a long way’: Confessions of a former marketer on motherhood and getting laid off
Retail Media Rewritten

As consumers migrate to e-commerce, marketers are increasing email marketing efforts
Work Life

Pandemic ‘shecession’: Advertising industry grapples with women’s work-life balance
Brands in Culture

Preserving a ‘belly-to-belly’ business culture with targeting: Why Re/Max is leaning into addressable TV
Retail Media Rewritten

How a DTC wine brand is finding first-party data in SMS
Retail Media Rewritten

‘Endless digital shelf’: Why some DTC brands are doubling efforts on Amazon
Brands in Culture

Black-owned agency Six Cinquième wants to be ‘more than a trend’ after uptick in business amid social unrest
Retail Media Rewritten

‘De-risk the path forward’: Why Dr. Squatch sees value in Snapchat as it diversifies its media mix
Brands in Culture

‘Order booze from your phone’: Why brands like Guinness, Babe Wine see advertising value on Drizly
Work Life

‘This is about the future of office space’: Agencies pivot to virtual war rooms for major events
Marketing on Platforms

What a $5.5 million Super Bowl ad can buy in digital media

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