Kimeko McCoy

Kimeko McCoy

Business of TV

PepsiCo takes a test-and-learn approach to fragmented video landscape
The 2023 Notebook

Marketers are left head scratching over 2023 after the pure chaos that was digital advertising last year
Marketing on Platforms

Zoom aprovecha las alianzas con marcas para impulsar su crecimiento y sus nuevos productos
Marketing on Platforms

Zoom taps brand partnerships to give growth, new products a boost
Marketing on Platforms

Here’s what the major platforms Meta, TikTok, Twitter, others are likely wishing for this holiday season
Marketing on Platforms

Why OnStar spends 90% of its ad budget on addressable digital media
Evolving Agencies

‘You have to do a different way of marketing’: How Digitas’ Danisha Lomax challenges the industry’s DE&I efforts
Marketing on Platforms

Se acabaron los anuncios en los periódicos: Por qué J.C. Penney da prioridad a lo digital en estas Navidades
Marketing on Platforms

No more newspaper ads: Why J.C. Penney is going digital-first this holiday season
The Creator Economy

Why this luxury hotel chain bets on user generated content’s ‘power of the people’
Marketing on Platforms

Why a feminine wellness brand is prioritizing its organic social media strategy
Brands in Culture

Por qué Spotify hace de ‘Wrapped’ su momento de marketing del año
Brands in Culture

Why Spotify makes Wrapped its annual marketing moment

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