Kimeko McCoy

Kimeko McCoy

Future of Work

‘This is about the future of office space’: Agencies pivot to virtual war rooms for major events
Marketing on Platforms

What a $5.5 million Super Bowl ad can buy in digital media
Retail Revolution

Another DTC brand diversifies media strategy amid ‘looming fear of being solely dependent on Facebook’
Retail Revolution

‘Crafting the brand’: How former Huge CEO is pivoting from agency background in service of DTC life insurance startup
Brands in Culture

‘Bringing those experiences’: Why Verizon will use Fortnite, digital activations to boost Super Bowl spend
Brands in Culture

‘A regular drum beat of content’: How brands like Chobani are using TikTok to reach new audiences
Brands in Culture

‘Everything was done in stages’: How Covid-19 impacted DoorDash’s first Super Bowl spot
Brands in Culture

‘Consumers expect brands to act’: Why defining voice and values has become crucial for marketers amid crises
Equality and Opportunity

‘Elevate the next generation’: As social platforms begin Black creator programs, critics say they need to do more
Brands in Culture

‘Always on trauma machine’: Social media managers grapple with burnout, leaving the industry
Digiday @ CES

Marketers, agency execs expect deal making to continue at CES, despite the virtual venue

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