Kimeko McCoy

Kimeko McCoy

The Creator Economy

TikTok’s U.S. ownership shift raises creator concerns over algorithm changes
Generative AI

How AI is rewriting the rules of search and shopping – by the numbers
Navigating Economic Instability

How Volvo is marketing its electric vehicles in a moment of uncertainty
Retail Media Rewritten

How Best Buy aims to woo advertisers in a crowded and competitive RMN marketplace
Generative AI

Marketers warm to AI, but creative challenges and legal risks still loom
Retail Revolution

Ferrero’s Danielle Sporkin breaks down the reality behind retail media’s full-funnel promise
Marketing

‘The year where I don’t roll my eyes’ at retail: Bayer’s programmatic and digital lead on the state of retail media
Zero-click Future

As AI rewrites search, publishers look for a lifeline
The Creator Economy

Three signs the creator economy is at an inflection point for marketers
The Creator Economy

The creator economy wants to be a mature media channel, but measurement is holding it back
Retail Media Rewritten

Why Ace Hardware believes its RMN can be a late-stage competitor — without ‘homegrowing anything’
The Creator Economy

What Blue Apron’s move to in-house its influencer marketing strategy says about the creator economy
Generative AI

Why generative AI doesn’t fit into a standard in-housing playbook – yet

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