Kimeko McCoy

Kimeko McCoy

Marketing on Platforms

Why Reddit is pivoting from social platform to ‘go-to search engine,’ with COO Jennifer Wong
WTF Series

WTF is brands’ new investment in creator-generated content?
The Creator Economy

Search or social? Influencer marketing finds itself in the middle
The Creator Economy

In graphic detail: Inside the creator economy’s M&A boom
The Creator Economy

The creator economy heat check: What’s hot (and not) for the rest of 2025
Generative AI

White House AI Action Plan spurs debate among marketers over regulatory oversight in advertising
Brands in Culture

Brands navigate political tightrope amidst heightened culture war risks
The Confessions

Confessions of a comms exec on exploring conservative media partnerships in hyper-partisan era
The Creator Economy

Influencer marketing survival playbook: How the creator economy is shaping up in the back half of 2025
Generative AI

Generative AI sparks brand safety concerns marketers know all too well
Generative AI

CMOs might be pushing ahead on AI, but lack of measurement’s holding them back
The Creator Economy

‘Embrace your chaos’: How creator Brandon Edelman is trying to plan for the future
Zero-click Future

Zero-click search is changing how small brands show up online — and spend

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