Kimeko McCoy

Kimeko McCoy

Generative AI

How Digitas is navigating search’s shift to the AI era
Digiday Programmatic Marketing Summit

‘Trade Desk is the Spirit Airlines of the DSP world’: Overheard at the Digiday Programmatic Marketing Summit
Retail Revolution

Advertisers push to standardize real-time auctions in retail media
Equality and Opportunity

Why the 4A’s is broadening two of its diversity initiatives to be ‘more inclusive’
Retail Revolution

WTF are JBPs and why do we use them in retail media, with Exverus Media’s Hillary Kupferberg
Retail Revolution

As talk of recession looms, smaller brands bet on the value of retail media — here’s why
Navigating Economic Instability

Tariff turmoil: How marketers are dodging costs and shifting strategy
Navigating Economic Instability

‘There’s no such thing as recession-proofing’: Small businesses grapple with shifting economy
Navigating Economic Instability

‘A guessing game’: Tariffs leave brands like Bogg Bag scrambling to navigate supply chain shakeups
Retail Revolution

How retail media’s identity crisis is fueling a talent crunch
The Programmatic Marketer

Retail media was built for growth. Now, it’s being rebuilt for risk
Brands in Culture

Maybe this time, they’ll get lucky: Why marketers believe in mascots again
Retail Revolution

Why retail media is still grappling with definition and spending uncertainties

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