Kimeko McCoy

Kimeko McCoy

Brands in Culture

Demure trend sparks brands’ acknowledgment of creators’ contributions to viral trends
Brands in Culture

How extremely online culture is showing up outside of social media from ‘very demure’ to ‘Brat Summer’
Generative AI

‘There needs to be an AI clause’: AI hype sparks influencer contract overhauls for name, image and likeness
WTF Series

WTF is surveillance pricing?
The Creator Economy

‘We don’t have a social media strategy’: How Baked by Melissa’s CEO and co-founder Melissa Ben-Ishay went from founder to influencer
Life Beyond the Cookie

Uber’s $1 billion ad business expected to remain untouched amidst Google’s third-party cookie fallout
Life Beyond the Cookie

What Google’s third-party cookie left turn means for retail media’s growth spurt
The Creator Economy

How Twitch CMO Rachel Delphin works to woo livestream creators in a fragmented digital marketplace
Generative AI

‘It’s a perception worry’: Marketers say AI safety guardrails need more nuance
The Confessions

‘Is it even worth it?’: Confessions of an agency exec on client challenges with generative AI peak
The Creator Economy

As influencer marketing grows, so do micro-influencer rates: ‘there have been 10-20% fee jumps year-over-year’
Brands in Culture

Nike eyes marketing moment at the Olympics, as industry execs sound off on the brand’s challenges
Brands in Culture

GoDaddy shifts gears: CMO Fara Howard talks about-face from provocative Super Bowl ads to focus on small businesses

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