Kimeko McCoy

Kimeko McCoy

The Creator Economy

Brands and influencers are not including intellectual property clauses addressing AI in their deals
Zero-click Future

How brands are trying to optimize, outsmart AI answer engines across the zero-click landscape
Generative AI

Independent agencies face new frontier as agency-in-a-box tools democratize creativity
Generative AI

WPP’s Open Pro AI suite already faces competition from Google and Canva
Equality and Opportunity

Why 4As’ new EVP Sylvia Banderas Coffinet is investing around ‘representation and innovation’
The Creator Economy

How Kalen Allen navigates brand safety and cultural polarization in the creator economy
The Creator Economy

Some creators say brands are delaying their holiday deals later than ever this year
Marketing

How creators are becoming their own networks with Night agency’s David Huntzinger
Generative AI

5 questions marketers have about Sora and the synthetic social era
The Creator Economy

Brands are betting on creators to make their next hit series
Retail Media Rewritten

A look at the wide-ranging jargon coming out of the many ad networks
Advertising around Politics

Why advertisers are quietly returning to news-driven media channels
The Programmatic Marketer

How The Trade Desk faces growing challenges amid rising competition

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