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Kimeko McCoy
Kimeko McCoy
Super Bowl
Here are the cases for and against an $8 million Super Bowl ad
Super Bowl
Social media fragmentation exposes cracks forming in Super Bowl second screen plans
Equality and Opportunity
Boycotts and backlash reveal complications in changing DEI landscape
Marketing on Platforms
Fragmentation comes to search advertising as marketers grapple with shifting search behavior
Retail Revolution
ROAS vs. incrementality: Scrutiny around ad spend grows in booming retail media space
Advertising around Politics
As Trump returns to the White House, media buyers clamp down on brand safety
Marketing in Sports
Verizon revamps sports strategy, works with Paige Bueckers and NIL athletes
Retail Revolution
Here’s who stands to benefit from – or lose to – Amazon’s new retail media offering
Marketing on Platforms
‘I need those home runs’: TikTok viral brands plan a future without the For You Page
Equality and Opportunity
DE&I recalibration from the likes of Amazon, Meta, Publicis sparks questions around faltering commitments
Marketing on Platforms
What it takes to go viral: How internet stars like Bogg Bag capitalized on TikTok fame
The 2025 Notebook
As social fragmentation continues, marketers rewrite the social playbook
Brands in Culture
How Domino’s CMO Kate Trumbull navigates inflation and reviving the brand
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