Kimeko McCoy

Kimeko McCoy

Marketing

‘The year where I don’t roll my eyes’ at retail: Bayer’s programmatic and digital lead on the state of retail media
Zero-click Future

As AI rewrites search, publishers look for a lifeline
The Creator Economy

Three signs the creator economy is at an inflection point for marketers
The Creator Economy

The creator economy wants to be a mature media channel, but measurement is holding it back
Retail Media Rewritten

Why Ace Hardware believes its RMN can be a late-stage competitor — without ‘homegrowing anything’
The Creator Economy

What Blue Apron’s move to in-house its influencer marketing strategy says about the creator economy
Generative AI

Why generative AI doesn’t fit into a standard in-housing playbook – yet
Retail Media Rewritten

From Target to Uber: Kristi Argyilan reflects on the retail media evolution and its uncertain future
Generative AI

Why generative AI can’t seem to help marketers build their brands
Generative AI

Confessions of an agency exec on using AI in global campaigns despite regulation
Marketing on Platforms

Why Reddit is pivoting from social platform to ‘go-to search engine,’ with COO Jennifer Wong
WTF Series

WTF is brands’ new investment in creator-generated content?
The Creator Economy

Search or social? Influencer marketing finds itself in the middle

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