Kimeko McCoy

No major plays yet: Why Clubhouse has yet to become part of the brand social playbook

‘This thing passed and then you said something’: Brands pressured on new Georgia voting law amid evolving consumer expectations

‘We spiraled it into an actual content machine’: Inside a shoe company’s influencer strategy

Scouting report: Buy-side pros evaluate winners, challengers in retail media

‘She can move mountains’: How Jeremi Gorman brought collaboration to the forefront at Snap

‘Communicate quickly and effectively’: Why agencies are hiring Clubhouse managers

Fitness brands look to organic, short-form video to connect with remote consumers

Digital marketing strategies take center stage at this year’s virtual SXSW

‘The right place to launch’: Why a new voice-based platform is using SXSW to introduce the app

‘A cost-effective option’: Why DTC brands are believing in micro-influencers

As digital ad landscape crowds and pandemic looms, DTC storage brand looks to in-person experiential marketing

‘Standard empathy tactics go a long way’: Confessions of a former marketer on motherhood and getting laid off

As consumers migrate to e-commerce, marketers are increasing email marketing efforts