Kimeko McCoy

Kimeko McCoy

The Business of AI

Why agencies are taking a hybrid approach to synthetic audience research
Evolving Agencies

As AI automates media work, Omnicom Media is rethinking the agency business model
Marketing on Platforms

Digital video ad spending is booming — trust in premium inventory isn’t
The Sports Marketing Playbook

What Ally Bank learned from building a sports marketing strategy before the market caught up
The Creator Economy

To manage 300,000 creators, Unilever automates everything but the relationship
The Creator Economy

Inside the infrastructure behind Unilever’s creator force
Digiday @ Cannes

Meta courts agencies with expanded ad tools while AI reshapes the industry
Digiday @ Cannes

Cannes Briefing: Creators didn’t come to Cannes for parties this year. They came for briefs.
Digiday @ Cannes

Spotify rebuilds ad business around automation, AI to secure bigger media budgets
Digiday @ Cannes

Amazon’s latest ad format offers a glimpse of advertising’s agentic future
Marketing on Platforms

The AI search boom is fueling content budgets before media buys
The Business of AI

As AI scrutiny grows, DUDE Wipes points to supply chain savings and productivity gains
The Business of AI

What are digital twins? Marketers weigh the opportunities and risks

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