Kimeko McCoy

Kimeko McCoy

Evolving Agencies

‘Nobody’s asking the question’: WPP’s biggest restructure in years means nothing until CMOs say it does
The Business of AI

OpenAI’s ad push begins, and The Knot is co-piloting
Evolving Agencies

As holdcos restructure, BBDO reframes client relationships
The Business of AI

Why Edward Jones’ agentic AI trial comes with limits
The Creator Economy

‘An ethics issue’: Why some creators are re-auditing their brand deals after Hootsuite-ICE controversy
Retail Media Rewritten

Walmart Connect’s full-funnel ambitions come into focus, with Amazon in its sights
Brands in Culture

‘Comment sections are not customers’: American Eagle brings back Sydney Sweeney amid celebrity push
AI Revenue Generation

ChatGPT enters the ad game. Now what?
The Business of AI

With AI backlash building, marketers reconsider their approach
Brands in Culture

Digiday ranks the best and worst Super Bowl 2026 ads
Navigating Economic Instability

In Q1, marketers pivot to spending backed by AI and measurement
Super Bowl

Brands invest in creators for reach as celebs fill the Big Game spots
Super Bowl

The case for and against pre-game Super Bowl ads

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