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MrBeast is so big, Beast Industries turns down eight-figure brand deals if they aren’t the right fit
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Only nine seats remain
for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
SECURE YOUR SEAT
Kimeko McCoy
Kimeko McCoy
Brands in Culture
Digiday ranks the best and worst Super Bowl 2026 ads
Navigating Economic Instability
In Q1, marketers pivot to spending backed by AI and measurement
Super Bowl
Brands invest in creators for reach as celebs fill the Big Game spots
Super Bowl
The case for and against pre-game Super Bowl ads
Marketing in Sports
Here’s what else a $8M, 30-second Super Bowl budget can purchase in 2026
Retail Media Rewritten
P&G bets big on retail integration as CPGs question incrementality
Generative AI
‘Our marketing is not a bullshit machine’: Why Perplexity is investing in targeted, organic growth
Super Bowl
Facing ‘AI slop’ and a trust problem, AI platforms invest in Super Bowl-level brand ads
The Creator Economy
Digiday staffers tackle the creator vs. influencer divide
The Creator Economy
Dick’s invests in in-house influencers as brands seek control
Super Bowl
Avocados From Mexico turns to AI to advertise around the Super Bowl instead of a TV buy
Super Bowl
The case for and against influencer-led Super Bowl ads
Digiday @ CES
CES 2026: Agentic AI hype vs. media buyers’ pragmatism
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