Kimeko McCoy

Kimeko McCoy

Super Bowl

Avocados From Mexico turns to AI to advertise around the Super Bowl instead of a TV buy
Super Bowl

The case for and against influencer-led Super Bowl ads
Digiday @ CES

CES 2026: Agentic AI hype vs. media buyers’ pragmatism
The Sports Marketing Playbook

Why cookware brand HexClad is sitting out of the Super Bowl for a broader field
Life Beyond the Cookie

Inside the brand and agency scramble for first-party data in the AI era
Retail Media Rewritten

Walmart Connect takes a play out of the Amazon playbook to make agentic AI the next battleground in retail media
The 2026 Notebook

Crisis, culture and costs: The new reality of the modern CMO
The Business of AI

‘The year where the dust settles’: Digiday editors share 2026 predictions
Marketing on Platforms

After watching X’s ownership issues play out, marketers brace for TikTok whiplash in 2026
The Sports Marketing Playbook

Cheez-It bets on ‘Prince Cheddward’ mascot in an overcrowded sports marketing arena
The Business of AI

How marketers rank this year’s generative AI image, video tools
The Business of AI

Despite the hype, agentic AI isn’t ready to take the brand controls just yet
Retail Revolution

As every screen becomes shoppable, attribution problems resurface

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