Kimeko McCoy

Kimeko McCoy

Digiday @ Cannes

Meta courts agencies with expanded ad tools while AI reshapes the industry
Digiday @ Cannes

Cannes Briefing: Creators didn’t come to Cannes for parties this year. They came for briefs.
Digiday @ Cannes

Spotify rebuilds ad business around automation, AI to secure bigger media budgets
Digiday @ Cannes

Amazon’s latest ad format offers a glimpse of advertising’s agentic future
Marketing on Platforms

The AI search boom is fueling content budgets before media buys
The Business of AI

As AI scrutiny grows, DUDE Wipes points to supply chain savings and productivity gains
The Business of AI

What are digital twins? Marketers weigh the opportunities and risks
The Sports Marketing Playbook

How DUDE Wipes turned to unconventional sponsorships after sports inventory prices surged
The Sports Marketing Playbook

Why Dove is betting on hundreds of creators for the World Cup
Evolving Agencies

Inside the messy middle of January Digital agency’s AI adoption
The Programmatic Marketer

How automation and AI is reshaping the traditional upfront marketplace
The Sports Marketing Playbook

Coca-Cola’s AI-powered José Mourinho campaign could signal a shift in celebrity partnerships
Experimental Channels

Why DSW and other brands are pivoting back to ‘old’ marketing tactics

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