Kimeko McCoy

Kimeko McCoy

The Sports Marketing Playbook

Ally wants influence over women’s sports media deals — not just sponsorships
Digiday Programmatic Marketing Summit

Marketers put up guardrails as AI agents reshape programmatic buying
Digiday Programmatic Marketing Summit

Why Duluth trusts AI agents with bidding, but not brand storytelling
Business of TV

Social video ad spending is set to outpace CTV in growth rate this year
The Creator Economy

Some micro influencers find promising security in brand ownership over sponsorships
Marketing on Platforms

WTF are brand health metrics?
Zero-click Future

Marketers question expensive AI visibility tools as inconsistent results fuel skepticism
Business of TV

How Netflix is rewriting the streaming ad playbook
The Business of AI

Marketers join OpenAI’s ad pilot, nudged by FOMO
Marketing on Platforms

Why brands like The League are making the first move to take advantage of LinkedIn’s creator appeal
AI Revenue Generation

Why OpenAI is ‘running at lightning speed’ to build an ad business
Zero-click Future

Why Mondelez is hiring a global lead to solve for AI-driven shopping bots
Zero-click Future

Google AI Max moves out of beta: Marketers sound off on the inevitable migration

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