Kimeko McCoy

Kimeko McCoy

Marketing in Sports

Why cookware brand HexClad is sitting out of the Super Bowl for a broader field
Life Beyond the Cookie

Inside the brand and agency scramble for first-party data in the AI era
Retail Media Rewritten

Walmart Connect takes a play out of the Amazon playbook to make agentic AI the next battleground in retail media
The 2026 Notebook

Crisis, culture and costs: The new reality of the modern CMO
Generative AI

‘The year where the dust settles’: Digiday editors share 2026 predictions
Marketing on Platforms

After watching X’s ownership issues play out, marketers brace for TikTok whiplash in 2026
Marketing in Sports

Cheez-It bets on ‘Prince Cheddward’ mascot in an overcrowded sports marketing arena
Generative AI

How marketers rank this year’s generative AI image, video tools
Generative AI

Despite the hype, agentic AI isn’t ready to take the brand controls just yet
Retail Revolution

As every screen becomes shoppable, attribution problems resurface
Generative AI

Brands look to experiential marketing as antidote to AI slop, digital fatigue
Agency Culture

WPP’s turbulent 2025: Inside the reorgs, financial woes, and new leadership under Cindy Rose
Generative AI

How consumers are using AI to shop in 2025 — by the numbers

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