Kimeko McCoy

Kimeko McCoy

Digiday @ Advertising Week

‘We’re all going to live with uncertainty forever’: Advertising Week New York opens amid industry rebuild
Brands in Culture

Beauty brand Cakes wants to turn its TikTok virality into an owned media strategy
Business of AI

Here’s what OpenAI needs to do to reach its billion-dollar ad ambitions
Brands in Culture

Marketers have bought into microdramas — but a lack of ROI might make them irrelevant
Retail Media Rewritten

The case for and against retail media networks as brand-building channels
Business of AI

Inside the complex anatomy of agency AI bills
Marketing on Platforms

As more surfaces become ad inventory, the economics get complicated
Business of AI

AI reshapes agency economics, but their contracts are still scrambling to catch up
The Creator Economy

The case for and against the ‘programmatic-ification’ of the creator economy
Zero-click Future

The case for and against turning off Google crawlers
Brands in Culture

WTF are fandoms, and why are marketers chasing them?
Business of AI

Creators are moving into brands’ AI search playbooks
Business of AI

Marketers embrace AI across workflows, but questions over guardrails and job impacts remain

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