Kimeko McCoy

Kimeko McCoy

Marketing on Platforms

How Duolingo is using its ‘unhinged content’ with Duo the Owl to make people laugh on TikTok
Marketing on Platforms

‘How do we start to turn this brand around’: Why Edible Arrangements is changing its media mix for brand awareness
Marketing

‘A historic push for the brand’: How Vivid Seats is using video to diversify its media mix
Marketing

‘There was nowhere to air it’: Why a CBD brand is leveraging digital video as part of its ad strategy
The Confessions

‘Recognizing the differences between us’: Confessions of a communications professional on lagging intersectionality
Member Exclusive

Marketing Briefing: Disappointing Black Friday sales leaves advertisers questioning their strategies and future retail holidays
Marketing on Platforms

‘Looking to grow with it’: How TikTok is becoming a staple in Dr. Squatch’s social spend
Experimental Channels

Why Fiverr believes it’s finally time to bring back OOH advertising next year
Agency Culture

‘Creativity needs energy’: Why a TBWA\NEBOKO exec believes a return to the office will save agency culture
Marketing on Platforms

‘A perfect fit for us’: How a DTC wedding ring brand is testing shopping on TikTok
Brands in Culture

‘Go back to being authentic’: How 150-year-old Prudential Financial wants to maintain brand relevance
Member Exclusive

Marketing Briefing: As the pressure to compete in the metaverse looms, mainstream brands experiment with AR/VR
Marketing on Platforms

The niche effect: How non-traditional brands are connecting with avid fans on TikTok

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