Kimeko McCoy

Kimeko McCoy

Brands in Culture

As more people turn to online shopping, legacy retailer Bed, Bath & Beyond leans into omni-channel digital strategy
Managing Through Crisis

Brands rethink their in-housing plans after tactic was ‘put on ice’ amid pandemic
The Confessions

‘I felt like I was pushed into being a stay-at-home mom’: Confessions of a former ad exec on being fired after becoming a mother
Marketing

‘The world of either is behind us’: Marketers predict the future of events will be a hybrid of online, in-person
Marketing on Platforms

This Gen Z agency ‘eliminates the learning curve’ to connect brands with its generation
Brands in Culture

‘Throwing spaghetti against the wall’: Why marketers are expanding experimental budget testing
Audio Anywhere

No major plays yet: Why Clubhouse has yet to become part of the brand social playbook
Brands in Culture

‘This thing passed and then you said something’: Brands pressured on new Georgia voting law amid evolving consumer expectations
Marketing on Platforms

‘We spiraled it into an actual content machine’: Inside a shoe company’s influencer strategy
Marketing

Scouting report: Buy-side pros evaluate winners, challengers in retail media
Marketing on Platforms

‘She can move mountains’: How Jeremi Gorman brought collaboration to the forefront at Snap
Audio Anywhere

‘Communicate quickly and effectively’: Why agencies are hiring Clubhouse managers
Brands in Culture

Fitness brands look to organic, short-form video to connect with remote consumers

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