Kimeko McCoy

Kimeko McCoy

Experimental Channels

Surging photo-sharing app BeReal has brands like Chipotle, e.l.f. Cosmetics rushing to understand platform’s appeal with Gen Z
Experimental Channels

Productivity app Notion goes global with OOH efforts
Experimental Channels

As destination travel takes off, the ‘Big Easy’ is experimenting with AR/VR to draw visitors
Marketing on Platforms

Por qué una empresa de joyería DTC está apostando por el crecimiento orgánico a través de TikTok
Marketing on Platforms

Why a DTC jewelry company is placing its bets on organic growth via TikTok
Agency Culture

‘I faked it as hard as I could’: How Mojo Supermarket’s founder broke the Madison Avenue-style advertising mold
Marketing on Platforms

How a startup supplement brand is ramping up its TikTok strategy
Gaming & Esports

‘Gaming is very much here to stay’: Why Axe body spray is taking a bigger swing at esports marketing
Brands in Culture

Zola y Tinder abogan por la Ley de Respeto al Matrimonio en su nuevo plan de marketing
Brands in Culture

Why Zola, Tinder vowed to highlight marriage equality in new marketing to support the Respect for Marriage Act
Member Exclusive

Marketing Briefing: Ahead of economic downturn, marketers look to OOH as advertising safe bet
Strategizing for the Future

How CMO of 90-year-old fast food chain Krystal is pushing to expand brand relevance
Experimental Channels

Por qué esta marca de whisky de cuatro años finalmente incluyó el marketing digital a su mezcla

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