Kimeko McCoy

Kimeko McCoy

Digiday @ Cannes

‘It’s probably going to be a little bit tempered’: What marketers expect from Cannes after two-year hiatus
Marketing on Platforms

‘It’s a whole new code to crack’: Inside Studs’ beefed-up TikTok strategy
Member Exclusive

Marketing Briefing: Why marketers, pivoting to brand awareness, are rethinking their advertising on Facebook and Instagram
Marketing on Platforms

‘TikTok is one of the places where culture is created’: As TikTok popularity swells, Silk looks to tap growth
Evolving Agencies

‘First to be chopped from the budget’: PR professionals weigh in on changing communications landscape as clients seek viral fame
Agency Culture

‘It’s not about the time at your desk’: Why this agency is giving employees 70 days off
Member Exclusive

Marketing Briefing: As Juneteenth nears, some brands’ lack of diversity shows in their performative marketing
The Creator Economy

Why this startup dining app is spending all of its marketing dollars with influencers
Equality and Opportunity

‘This is one thing that we all should be holding hands and charging towards’: How Pinterest’s Zeny Shifferaw is creating space for underrepresented creators
Member Exclusive

Marketing Briefing: ‘An era of outrage porn’: Social experts weigh in on the value of brands’ edgy, viral content
Experimental Channels

Why a CBD brand is experimenting with OOH advertising to counter e-commerce buzzkills
The Confessions

‘A lot of these brands need a reality check’: Confessions of a PR agency founder on agency ‘jumpers’ and tense client-agency relationships
Marketing

How Blue Apron meal kit is revamping its marketing strategy with digital video

<
1
…
26
27
28
29
30
…
41
>