Kayleigh Barber

Kayleigh Barber

Life Beyond the Cookie

With first-party data, Allrecipes is able to bake reader comments into advertisings tools
Content & Commerce

How NYT Cooking is crafting its recipe for community building one ‘generously buttered noodles’ sweatshirt at a time
Content & Commerce

How Wired leveraged Cyber Week readers to increase subscription revenue
Beyond Ads

How Forbes’ 30 Under 30 franchise has become a top selling point for the brand
Beyond Ads

‘The experience is much more valuable’: How publishers are testing hybrid approaches to keep their events engaging
Content & Commerce

How Cosmo is building brand affinity with younger audiences through its focus on commerce
Beyond Ads

‘There’s more opportunity’: Publishers on TikTok are taking branded content into their own hands
Beyond Ads

‘A start-up again’: New Quartz owner Zach Seward’s plan for longevity includes revenue innovation and reader support
Content & Commerce

Bleacher Report is drafting a commerce strategy that’s growth plan hinges on fan fervor for exclusive merchandise
Publishing in the Platform Era

‘Valuations had shifted’: What a private equity acquisition means for legacy media
Future of Work

‘The format is secondary’: How Reuters Events will drive global and local engagement on- and off-line
Beyond Ads

Group Nine’s new marketplace Swipe.Shop takes aim at mobile shoppers’ holiday spending
Publishing in the Platform Era

‘Launching content on behalf of clients:’ How Gallery Media turned TikTok into a 7-figure business

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