Kayleigh Barber

Kayleigh Barber

Business of TV

Why Overtime’s Elite basketball league is using social audience interest to find a live TV rights buyer
Life Beyond the Cookie

How Fandom is using its insights into fans’ online behavior to pitch advertisers
Publishing in the Platform Era

‘Misinformation on TikTok is a whole different beast’: How publishers are tackling the Ukraine-Russia war disinformation problem on TikTok
Marketing on Platforms

Why Serotonin’s CEO believes brands should be taking a ‘Web2.5 approach’
Subscriptions

Months after putting up USA Today’s paywall, Gannett has big ambitions for digital subscriptions but a long road ahead
WTF Series

WTF is a decentralized autonomous organization (DAO)
Subscriptions

How The Daily Beast is making money from potential subscribers before the point of conversion
Subscriptions

Why news publishers are using non-news content to hook readers and turn them into subscribers
Brand Safety

In the age of ad tech mergers, IAS is prioritizing trust as it ads CTV sales to its business model
Programming & Production

‘A bit of a global affair’: How BuzzFeed Studios is leveraging its international hubs to create films for streamers and studios
Equality and Opportunity

‘Not just Black history. American history’: How publishers are using Black History Month to cover the past that isn’t being taught in schools
Subscriptions

Why Texas Monthly thinks a pivot to video will help attract subscribers
The Creator Economy

BDG’s new event franchises are taking a page from the Met Gala playbook

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