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Julian Cannon
Julian Cannon
Experimental Channels
Por qué los Detroit Lions eligieron la distribución directa al consumidor para diversificar sus ingresos publicitarios
Experimental Channels
Why the Detroit Lions chose direct-to-consumer distribution to diversify its advertising revenue
The Creator Economy
Los creadores de TikTok aprovechan con mayor constancia el contenido gastronómico y las marcas lo notan
The Creator Economy
TikTok creators are increasingly tapping into food-centric content — and brands are following
Member Exclusive
Pitch deck: The MSG Sphere has tried to sell itself as one-of-a-kind inventory to advertisers
Beyond Ads
Por qué la NFL lanzó un juego impulsado por IA con Amazon
Beyond Ads
Why the NFL released an AI-powered game with Amazon
Brands in Culture
Why Whirlpool is tapping influencers to boost awareness of its in-school laundry program
Beyond Ads
La NBA busca aumentar los momentos de marketing y atraer a más anunciantes con un nuevo torneo
Beyond Ads
The NBA looks to increase marketing moments and draw more advertisers with new tournament event
The Confessions
‘I felt like I had committed a crime’: Confessions of a social media lead on negative press and burner accounts
Beyond Ads
Por qué marcas como Nascar están adoptando enfoques alternativos cuando trabajan con deportistas universitarios
Beyond Ads
Why brands like Nascar are taking alternative approaches when working with college athletes
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