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Life Beyond the Cookie
Gaming & Esports
Managing Through Crisis
The Confessions
WTF Series
As Cannes winds down, some marketers say want ‘less pageantry and more substance’ from the festival
Media
Marketing
Future of TV
Life Beyond the Cookie
Gaming & Esports
Managing Through Crisis
The Confessions
WTF Series
Julian Cannon
juliancannon
julian@digiday.com
Beyond Ads
Why rent-to-own brand Aaron’s tapped Mr. T to enhance brand awareness
By
Julian Cannon
Business of TV
‘Some real-time adjusting’: How the Boston Celtics are working with advertisers
By
Julian Cannon
Equality and Opportunity
As more brands commemorate and celebrate Juneteenth, there are still lessons on mindfulness to be learned
By
Julian Cannon
Brands in Culture
How Vistaprint is using its partnership with the Celtics to court small businesses in New England
By
Julian Cannon
Brands in Culture
‘Making advertising a little bit more entertaining’: Why brands like Liberty Mutual, Bushmills and Booking.com are partnering with entertainment on co-marketing efforts
By
Julian Cannon
Brands in Culture
‘We’ve all been spending a lot of time alone from the pandemic’: Why Merrell is addressing mental health in its marketing
By
Julian Cannon
Marketing on TikTok
‘Highest conversions’: Why direct-to-consumer period care brand Viv is looking to TikTok to build community, boost brand awareness
By
Julian Cannon