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As Cannes winds down, some marketers say want ‘less pageantry and more substance’ from the festival
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Julian Cannon

juliancannon

julian@digiday.com
  • Beyond Ads

    Why rent-to-own brand Aaron’s tapped Mr. T to enhance brand awareness

    By Julian Cannon
  • The lead image shows an illustration of three people stacking blocks that have ones and zeros on them.
    Business of TV

    ‘Some real-time adjusting’: How the Boston Celtics are working with advertisers

    By Julian Cannon
  • Equality and Opportunity

    As more brands commemorate and celebrate Juneteenth, there are still lessons on mindfulness to be learned

    By Julian Cannon
  • political advertiser tension
    Brands in Culture

    How Vistaprint is using its partnership with the Celtics to court small businesses in New England

    By Julian Cannon
  • tv producers
    Brands in Culture

    ‘Making advertising a little bit more entertaining’: Why brands like Liberty Mutual, Bushmills and Booking.com are partnering with entertainment on co-marketing efforts

    By Julian Cannon
  • mental health
    Brands in Culture

    ‘We’ve all been spending a lot of time alone from the pandemic’: Why Merrell is addressing mental health in its marketing

    By Julian Cannon
  • Marketing on TikTok

    ‘Highest conversions’: Why direct-to-consumer period care brand Viv is looking to TikTok to build community, boost brand awareness

    By Julian Cannon

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