Julian Cannon

juliancannon

julian@digiday.com

Beyond Ads

Why rent-to-own brand Aaron’s tapped Mr. T to enhance brand awareness

By Julian Cannon
Business of TV

‘Some real-time adjusting’: How the Boston Celtics are working with advertisers

By Julian Cannon
Equality and Opportunity

As more brands commemorate and celebrate Juneteenth, there are still lessons on mindfulness to be learned

By Julian Cannon
Brands in Culture

How Vistaprint is using its partnership with the Celtics to court small businesses in New England

By Julian Cannon
Brands in Culture

‘Making advertising a little bit more entertaining’: Why brands like Liberty Mutual, Bushmills and Booking.com are partnering with entertainment on co-marketing efforts

By Julian Cannon
Brands in Culture

‘We’ve all been spending a lot of time alone from the pandemic’: Why Merrell is addressing mental health in its marketing

By Julian Cannon
Marketing on TikTok

‘Highest conversions’: Why direct-to-consumer period care brand Viv is looking to TikTok to build community, boost brand awareness

By Julian Cannon