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As TikTok teeters, YouTube, Meta, Snapchat and more race to claim its ad dollars with incentives, discounts
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Nine steps to implementing cross-channel attribution
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Why Conde Nast, with the help of Anna Wintour, is turning to hackathons to innovate
Brands in Culture
Finally, someone produces a decent tagline worth writing about
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How Smashbox is using eye-tracking technology to increase sales
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Send flowers: How banks are wooing customers with personal gifts
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‘We’re building an end-to-end solution’: Bloomberg wants in on the agency business
Publishing in the Platform Era
Facebook always wins: Data shows publishers are buying far more Facebook traffic
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Luma’s Terence Kawaja: The duopoly won’t kill (all) ad tech
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Ad buyers see promise in Snapchat shows, grumble at prices
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SurveyMonkey refreshes its brand, emphasizing curiosity
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How blockchain is used in media and advertising
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How Bloomberg sped up its sites to boost pageviews per visit by 15 percent
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