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Understanding how your customers are interacting with your ads across all of your channels is the dream. So how do you get started?
LiveRamp interviewed some of the leading experts in attribution at Nielsen Catalina Solutions, Google Attribution 360, MasterCard Advisors, comScore, and more to pull together the nine steps you need to take to prepare your organization, implement cross-channel attribution and start seeing success.
Download the guide to learn:
•What you need to prove the cross-channel attribution success of your marketing efforts
•How to build a phased approach– from building a business case to getting buy-in to showing early wins
•How to break down organizational silos and structure your team for successful results
•The key to testing your hypotheses and developing actionable insights