Antoinette Siu

Antoinette Siu

Evolving Agencies

How agencies are testing live shopping and seeing potential in accelerating conversions
Member Exclusive

Media Buying Briefing: UM’s chief privacy officer prepares for privacy suggestions to become restrictions
Super Bowl

Movie trailers and sports betting delivered the most brand lift and audience in the Super Bowl
Member Exclusive

Media Buying Briefing: Influencer marketing costs keep rising with demand despite long-term challenges
Privacy

Why media agencies are prioritizing building privacy expertise this year as a host of new laws roll out
Retail Revolution

Why retail media’s growth spurt could be stunted by unaddressed data and competition challenges
Marketing on Platforms

Can Snap make it as an AR company?
Member Exclusive

Media Buying Briefing: Could virtual interns and brand safety bots be the future of AI for media agencies?
Member Exclusive

Media Buying Briefing: Here’s why agencies say it’s not too early to understand Gen Alpha
Experimental Channels

At CES 2023, agencies outline progress and potential around the metaverse, podcasting and sustainability
Beyond Ads

CES 2023 brings focus to clean rooms and attention metrics at the C Space
The 2023 Notebook

Las agencias prevén apostar por TikTok, entre otras plataformas, en 2023
The 2023 Notebook

Agencies plan to focus on TikTok, among other channels, in 2023

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