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Buying with bots: AI search raises the bar for tailored shopping and transparency
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Antoinette Siu
Antoinette Siu
Strategizing for the Future
Lo que la investigación conductual de Accenture Song nos dice sobre fidelidad de marca y Web3 en 2023
Strategizing for the Future
What Accenture Song’s behaviorial research tells us about brand loyalty and Web3 in 2023
Navigating Economic Instability
Dentsu’s forecast for 2023 shows a year of slowing growth reaching $740B, led by digital
Evolving Agencies
A medida que crece el marketing de influencers, marcas y agencias experimentan con nuevas herramientas de contenidos
Evolving Agencies
As influencer marketing grows up, brands, agencies experiment with new content tools like bots
Beyond Ads
Stagwell launches augmented reality experience with Los Angeles Rams at SoFi Stadium
Content & Commerce
Qué nos dicen las últimas tendencias de afinidad del consumidor sobre el marketing en 2023
Content & Commerce
What these latest consumer affinity trends tell us about marketing in 2023
Navigating Economic Instability
As purpose-driven ads face challenges this holiday, could podcasting provide a lift?
Member Exclusive
Media Buying Briefing: What a tour through Dentsu and Microsoft’s metaverse campus says about the future of digital marketing
Brands in Culture
Independent agency Goat invests in influencer strategy for clients as it expands in the U.S.
Strategizing for the Future
Estas son las tendencias que probablemente tendrán mayor impacto en las redes sociales en 2023
Strategizing for the Future
Here are the trends likely to have the biggest impact on social media channels in 2023
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