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Platforms
Amazon Briefing: The rise of influencer videos on Amazon

Over the last year, influencer-created videos have increasingly popped up on Amazon product pages. With these videos, Amazon is trying to bring some of the cues from social platforms onto its own site -- and rather than have its influencers only recommend products on YouTube or TikTok, and just link back to Amazon, now Amazon is trying to bring more content natively onto its platform.

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Platforms
Amazon Briefing: The rise of influencer videos on Amazon

Over the last year, influencer-created videos have increasingly popped up on Amazon product pages. With these videos, Amazon is trying to bring some of the cues from social platforms onto its own site -- and rather than have its influencers only recommend products on YouTube or TikTok, and just link back to Amazon, now Amazon is trying to bring more content natively onto its platform.

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Beauty
‘It’s not about Black-owned’: Sharon Chuter’s Uoma By Sharon C. debuts at Walmart

The collaboration, Uoma by Sharon C., is a concept Chuter said she’d originally been developing with a different retailer in mind. But “when it’s right, it’s right,” she said. It will launch in 3,365 Walmart doors today.