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Platforms
How Snapchat’s AR capabilities are boosting its commerce efforts

Snapchat -- much like TikTok -- is positioning itself as a more commerce-friendly space. Companies like Target and Dior now have Brand Profiles, as do dozens of others pre-approved brands, but more are likely to follow. The introduction of shoppable AR filters seems to be a particular draw -- and through its Brand Profiles, Snapchat appears to be making itself the proof of concept for shoppable AR as a future medium of commerce.

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Platforms
How Snapchat’s AR capabilities are boosting its commerce efforts

Snapchat -- much like TikTok -- is positioning itself as a more commerce-friendly space. Companies like Target and Dior now have Brand Profiles, as do dozens of others pre-approved brands, but more are likely to follow. The introduction of shoppable AR filters seems to be a particular draw -- and through its Brand Profiles, Snapchat appears to be making itself the proof of concept for shoppable AR as a future medium of commerce.