Publishing in the Platform Era
Audiences consume most of their content across their favorite platforms. The question for publishers is where to put their content — and how much of it to put there — as platforms come between them and their audiences.
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From frenemy to friend: How Google won publishers over
March 21, 2017 • 8 min read -
Publishers see long-term potential, short-term hurdles in messaging platforms
March 21, 2017 • 4 min read -
How CNN accumulated 4.7 million followers on Japanese messaging app Line
March 21, 2017 • 3 min read -
Bleacher Report’s Rory Brown on the promise and perils of platforms
March 16, 2017 • 1 min read -
NBC News is enjoying a Facebook Trump bump
March 16, 2017 • 3 min read -
Why The Boston Globe embraced Facebook for notifications
March 14, 2017 • 3 min read -
Apple News is a traffic and subscription driver for the Telegraph
March 14, 2017 • 2 min read -
How The Atlantic is scrambling to keep readers on its own site
March 13, 2017 • 3 min read -
Snapchat Discover publishers face tough challenge as platform chases TV
March 13, 2017 • 7 min read -
How The New Yorker is capitalizing on its Trump bump
March 10, 2017 • 4 min read -
How one viral publisher uses Facebook groups to grow big numbers
March 8, 2017 • 3 min read -
The Guardian is getting 60 percent of its Google mobile traffic from AMP
March 8, 2017 • 4 min read