Publishing in the Platform Era
Audiences consume most of their content across their favorite platforms. The question for publishers is where to put their content — and how much of it to put there — as platforms come between them and their audiences.
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Mashable’s Pete Cashmore: Snapchat is the future of cable TV
April 6, 2017 • 3 min read -
The Telegraph gets 1 million monthly readers from Google Play Newsstand
April 4, 2017 • 3 min read -
In Facebook’s shadow, Twitter cozies up to video publishers with reliable cash
April 4, 2017 • 5 min read -
‘Grasping at straws’: Buyers say Twitter’s new pre-rolls won’t scale
March 29, 2017 • 3 min read -
How British Vogue used Instagram Stories to gain a million followers in one year
March 27, 2017 • 4 min read -
How News UK spreads branded content across platforms
March 24, 2017 • 3 min read -
6 reasons why Snapchat Discover has so much viral sameness
March 24, 2017 • 5 min read -
From frenemy to friend: How Google won publishers over
March 21, 2017 • 8 min read -
Publishers see long-term potential, short-term hurdles in messaging platforms
March 21, 2017 • 4 min read -
How CNN accumulated 4.7 million followers on Japanese messaging app Line
March 21, 2017 • 3 min read