Publishing in the Platform Era
Audiences consume most of their content across their favorite platforms. The question for publishers is where to put their content — and how much of it to put there — as platforms come between them and their audiences.
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Huffington Post copies Snapchat with new ‘storybook’ format
February 7, 2017 • 3 min read -
The state of voice-activated platforms in 4 charts
February 3, 2017 • 3 min read -
Buyers see potential in Facebook’s TV push
February 2, 2017 • 3 min read -
‘Platforms are not forever’: Hearst’s Troy Young on platform-publisher relations
February 1, 2017 • 4 min read -
Publishers made only 14 percent of revenue from distributed content
January 24, 2017 • 4 min read -
How Bloomberg is fighting to reclaim homepage traffic
January 24, 2017 • 2 min read -
Looking for reach, The Sun fully embraces Instant Articles
January 24, 2017 • 4 min read -
Content mills test whether false domains boost Facebook traffic
January 24, 2017 • 4 min read -
The global state of fake news in 5 charts
January 23, 2017 • 3 min read -
How a football publisher repurposed one event’s worth of video for 4 different platforms
January 19, 2017 • 4 min read -
Bleacher Report CEO: Sites with a casual audience are ‘dead’
January 18, 2017 • 2 min read -
Inside football site Goal’s Instagram Stories strategy
January 17, 2017 • 3 min read -
‘It helps build that daily habit’: Publishers use Instant Articles bundle for daily must-reads
January 16, 2017 • 4 min read