Subscriptions
Publishers need direct payments from their audience to complement the difficult ad business.
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‘A pain in the ass for users’: Subscription publishers wrestle with delivering exclusive audio
May 31, 2018 • 4 min read -
How Kiplinger uses Facebook ads to grow its newsletters
May 25, 2018 • 2 min read -
The pivot to paid poses organizational-chart challenges for publishers
May 23, 2018 • 5 min read -
Ad tech vendors are pitching themselves to publishers as subscription saviors
May 18, 2018 • 2 min read -
Publishers hunting for subscribers enter the weeds of segmentation
May 17, 2018 • 3 min read -
The Telegraph’s Robert Bridge on pivoting to a freemium model
May 16, 2018 • 3 min read