Micropayments have tempted publishers who are in need of new revenue sources in a difficult digital ad market. While publishers used to worry that micropayments would cannibalize their existing subscriptions, that fear seems to be waning.

Only about 5 percent of publishers’ digital readership will convert to pay for a full subscription. Most of a site’s visitors are casual readers and almost impossible to monetize, said Dominic Young, CEO and founder of micropayment platform Agate, which helps publishers with subscriptions.

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