Retail Revolution
The threat of e-commerce has transformed the retail experience. But the act of shopping is a tangible one. Retailers of all shapes are trying to grapple with a new consumer and new competition.
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Best Buy touts first-party data capabilities as it looks to build its media business
October 14, 2019 • 5 min read -
Clorox CMO Stacey Grier: ‘Some of our brands just naturally lend themselves more to DTC’
October 7, 2019 • 6 min read -
‘Brands start DTC’: Inside Procter & Gamble’s startup brand studio P&G Ventures
September 30, 2019 • 5 min read -
The Laundress co-founder Lindsey Boyd: Retaining customers is more important than acquiring new ones
September 12, 2019 • 2 min read -
‘Cultural mismatch’: Agencies are having trouble working with DTC brands
September 10, 2019 • 7 min read -
To quadruple its international business by 2023, Lululemon takes a local approach
September 9, 2019 • 3 min read -
Explainer: How retail brands are building fractional attribution models
September 6, 2019 • 5 min read -
To acquire customers more cheaply, DTC brands are partnering up
September 5, 2019 • 5 min read -
How running brand Tracksmith has taken an anti-Nike approach to building a brand
September 3, 2019 • 3 min read -
Why DTC sneaker brand Vessi isn’t spending on marketing right now
September 3, 2019 • 4 min read -
As DTC brands mature, private equity takes on an increasingly important role
August 28, 2019 • 4 min read -
‘Systemic issue’: The customer acquisition challenges DTC brands face go beyond cost
August 23, 2019 • 6 min read -
P&G is investing in new categories and product innovation as Gillette falters
July 31, 2019 • 5 min read